Frequently Asked Questions
Everything you need to know about working with me and what ecommerce SEO actually delivers.
Working together
How do I get started?
The best starting point is the free SEO audit — I review your Shopify or WooCommerce store and send back a prioritised snapshot of your biggest issues and opportunities within 3–5 days. No sales call required to get it.
Do you work with all ecommerce platforms?
I specialise in Shopify, Shopify Plus, and WooCommerce. These are the platforms where I can deliver the deepest technical expertise and the best results. I don’t take on Wix or Squarespace projects.
Do I need to sign a long-term contract?
No — the Growth Retainer is month-to-month. I ask for at least 3 months to give SEO meaningful time to work, but there’s no lock-in. If you’re not seeing progress, you’re free to stop.
What information do you need to get started?
Google Search Console access, Google Analytics (or your analytics platform), and a read-only look at your store’s backend. I’ll outline exactly what’s needed after the initial audit call.
What to expect
How long until I see results?
Technical fixes typically move rankings within 60–90 days. Meaningful organic traffic lift — the kind that affects revenue — usually starts appearing at the 3–6 month mark. I’m direct about this timeline from day one — anyone promising page-one rankings in 30 days is not being honest with you.
What results have you achieved?
Across 40+ DTC stores, I’ve tracked $4.2M+ in attributable revenue, delivered an average 3.4x organic traffic lift, and maintained a 4.9/5 client rating. You can see specific case studies on the Results page.
How do you measure success?
Revenue-first — not just rankings or traffic. I track organic revenue attribution in Google Analytics, rank movement on target keywords, and conversion rate from organic traffic. Vanity metrics don’t pay your bills.
Can you guarantee rankings?
No reputable SEO specialist can guarantee specific rankings — Google doesn’t make that possible. What I can guarantee is a documented, ethical process, complete transparency, and a track record you can verify.
Platform-specific questions
What are the biggest Shopify SEO issues?
Duplicate URLs from the /collections/*/products/ structure, thin category pages, wasted crawl budget from variant URLs, and missing or incorrect schema markup. These are fixable — and fixing them is usually where the biggest early ranking gains come from.
What are the biggest WooCommerce SEO issues?
Bloated plugin stacks conflicting with SEO plugins, slow Core Web Vitals, tag and attribute archive page indexation, and incomplete product schema. WooCommerce gives you flexibility — but that flexibility needs deliberate configuration.
Can you handle large product catalogues?
Yes — I’ve worked with stores from 20 to 10,000+ SKUs. For large catalogues I prioritise crawl budget management, category page optimisation, and a tiered approach to product page updates based on revenue contribution.
Do you handle platform migrations?
Yes — WooCommerce to Shopify, Shopify to WooCommerce, or any replatform. Migrations require careful URL mapping, redirect setup, and crawl monitoring post-launch. This is scoped as a standalone project.
How I work
Do you do the work yourself or use a team?
I do all strategy, auditing, and on-page work myself. For content production beyond the retainer allocation, I work with vetted writers I brief and QA. You always deal directly with me.
How do you communicate during a project?
All clients get a shared Slack channel for async communication. I send a weekly update and a monthly report. I’m responsive during UK business hours and usually reply within a few hours.
What is AI Search / AEO?
Answer Engine Optimisation (AEO) is the practice of optimising content to appear in AI-powered search results — ChatGPT, Perplexity, Google AI Overviews, and similar. I integrate AEO strategy alongside traditional SEO to capture both channels.
Do you offer Google Shopping SEO?
Yes — product feed optimisation, Merchant Center audit, Shopping schema, and title/attribute strategy are included in the Growth Retainer. Shopping SEO is one of the highest-ROI channels for DTC ecommerce brands.
Still have questions?
Drop me a message — I reply to every genuine enquiry within one business day.
Contact Me → Get Free Audit