SEO that compounds.
Revenue you can track.
Shopify & WooCommerce stores ranked on Google, visible in ChatGPT, and converting in Google Shopping — without agency overhead or contract lock-in.
Three services. Every visibility channel covered.
Most SEOs focus on one channel. I build DTC stores to win across all three places shoppers look — traditional Google results, AI-generated answers, and Google Shopping.
Ecommerce SEO
Full-system organic growth: technical audit, category architecture, keyword clustering, topical authority, and content that holds rankings long-term.
- Technical SEO audit + prioritised fixes
- Category & product page optimisation
- Keyword clustering & intent mapping
- Topical authority cluster builds
- Internal linking architecture
- Schema markup implementation
- Monthly rank tracking + reporting
AI Search (AEO)
Optimise your store to appear in ChatGPT, Perplexity, Google AI Overviews, and other AI-generated answers — where the next generation of shoppers is discovering brands.
- Entity & brand authority signals
- Structured data for AI retrieval
- FAQ & knowledge panel optimisation
- E-E-A-T content signals
- Citation building for AI sources
- Conversational query targeting
- AI Overview monitoring
Google Shopping SEO
Feed optimisation, product schema, and Merchant Center health that pushes your products to the top of Shopping results — and boosts your organic rankings as a signal.
- Google Merchant Center audit
- Product feed title & attribute optimisation
- Product schema + rich snippet setup
- Shopping ad quality score improvements
- Faceted navigation SEO
- Review & rating schema
- Monthly feed performance reporting
From first call to compounding traffic.
Discovery Call
30 min. I learn your goals, current gaps, and competitive landscape — no jargon, just clarity.
Audit & Roadmap
Full technical + keyword audit delivered as a prioritised action plan tied to revenue potential.
Execution
I implement — content, technical fixes, feed optimisation, link building — with weekly Slack updates.
Review & Scale
Monthly calls, KPI review, and iteration based on what’s moving. No vanity dashboards.
Transparent pricing. No lock-in.
Every engagement is scoped to your actual needs. These are starting points — not one-size-fits-all packages.
Store Audit
- Full technical SEO audit
- Keyword gap analysis
- Prioritised fix roadmap
- 90-minute walkthrough call
Growth Retainer
- Full SEO strategy + execution
- Content pipeline management
- Technical fixes & monitoring
- Google Shopping optimisation
- Weekly Slack access
- Monthly KPI report
Custom Project
- Site migrations
- Topical authority builds
- Full ecommerce overhauls
- AEO & AI visibility setup
All retainers include weekly Slack access. No lock-in contracts.
Common questions.
How long until I see results?
Most stores see measurable ranking movement in 60–90 days. Significant traffic lift — the kind that affects revenue — typically lands between months 3 and 6. SEO compounds: the work done in month 1 keeps paying off in month 12.
Do you work with Shopify and WooCommerce?
Yes — both. I’ve worked extensively across both platforms including Shopify Plus. Whether it’s Liquid theme limitations, WooCommerce plugin conflicts, or Shopify’s crawl budget quirks, I know the technical landscape of both.
What is AEO and why does it matter for ecommerce?
AEO (Answer Engine Optimisation) is the practice of making your store visible in AI-generated search results — ChatGPT, Perplexity, Google AI Overviews. More shoppers are starting their product research in AI tools. AEO ensures your brand appears in those results before they reach Google.
Do you handle the writing or just strategy?
Both. I can deliver a strategy + roadmap for your team to execute, or I can own the full content pipeline — research, writing, editing, publishing. Most retainer clients opt for the full pipeline.
Do you build backlinks?
Yes — white-hat only. Digital PR, resource link building, and niche edits on relevant sites. No PBNs, no link farms. Clean links that won’t cost you a penalty.
Ready to grow your store?
Let’s spend 30 minutes mapping out exactly what’s holding your rankings back — and what to fix first.