I don’t chase rankings.
I build revenue systems.
One specialist helping Shopify & WooCommerce stores get found on Google, rank in ChatGPT, and convert in Google Shopping — without the agency overhead.
SEO isn’t a tactic. It’s the only channel that pays you back.
Every other channel — paid ads, social, email — stops the moment you stop paying. Organic search is different. A product page that ranks today keeps ranking next year, compounding quietly while you sleep.
But getting DTC stores to rank requires more than keyword stuffing or link tricks. It requires understanding how Google evaluates ecommerce architecture, what shoppers actually search before they buy, and how to build category authority that lifts every product page at once.
I work exclusively with Shopify and WooCommerce stores — because depth beats breadth. Every update Google ships, every shift in shopping behaviour, every new feature in Google Merchant Center: I track it so you don’t have to.
Built from the ground up.
No agency background. No head start. Just obsessive focus on what actually moves DTC stores up the SERP.
Learning the foundations
Started with content and on-page SEO for small businesses. Most “guides” online were surface-level — so I went deeper, studying crawl behaviour, link equity, topical authority, and content architecture from first principles.
Breaking into ecommerce
Took on first Shopify and WooCommerce clients. Built a repeatable process: deep competitor analysis → keyword clustering → content brief → optimisation → authority building. First client hits Page 1 within 90 days.
First Page 1 ranking in 90 daysScaling to 40+ DTC stores
Expanded across health, lifestyle, and physical goods verticals. Developed category-level authority frameworks and Google Shopping feed optimisation that consistently deliver 3x+ organic traffic growth.
$4.2M+ tracked store revenueAI Search + Google Shopping + Organic — three channels, one specialist
As ChatGPT and AI Overviews reshape how shoppers discover products, I’ve built workflows that make DTC stores visible across all three surfaces: traditional Google, AI search, and Google Shopping — without the agency overhead or contract lock-in.
3 visibility channels · 1 specialistThe principles behind every project.
Data before decisions
Every engagement starts with a full audit — technical health, competitor gap analysis, keyword opportunity mapping. No guessing, no templates.
Architecture first
I optimise the store as a system — category structure, internal linking, crawl priority — so every product page benefits from domain-wide authority.
Content that earns links
Buying guides, product comparisons, original data. Content that other sites want to reference — and that builds the referring domain profile that holds rankings.
Transparent reporting
Monthly reports showing exactly what moved and why — organic sessions, keyword positions, revenue attribution. No vanity dashboards.
Google Shopping as a signal
Feed optimisation, product schema, and Merchant Center health directly influence organic rankings. Most SEOs ignore this. I don’t.
Long-term thinking
I don’t take on projects I can’t do right. My best clients have been with me 12+ months — because compounding SEO always beats short-term tactics.
The platforms I use daily.
Ready to grow your store?
If you want an SEO specialist who thinks in systems — not tactics — let’s talk.