7 years building organic growth systems that last.
From solo freelancer to trusted partner for 60+ brands. Every engagement, a measurable outcome.
Work History
A focused career in organic growth — from in-house to fully independent.
Freelance SEO Strategist & AI Content Specialist
Full-service SEO and content strategy for clients across health, e-commerce, B2B SaaS, and local services. Responsible for audit, strategy, execution, and reporting — from first keyword to compounding traffic.
- Delivered 5× organic traffic growth for HyperbaricPro in 6 months via topical authority build and digital PR
- Built AI-powered content pipelines producing 60+ articles/month with consistent E-E-A-T quality
- Achieved 13 #1 keyword rankings for e-commerce clients in health and wellness verticals
- Generated 22 qualified demo leads/month from organic for a B2B SaaS HR platform
- Maintained 4.9/5 rating across 60+ completed contracts on Upwork
SEO Content Manager
Led content strategy and SEO execution for a portfolio of 12 client accounts spanning health, finance, and technology. Managed a team of 4 writers and an in-house link builder.
- Grew agency’s average client organic traffic by 140% YoY through structured content cluster methodology
- Implemented site-wide schema markup across all client properties, resulting in 28% average CTR improvement
- Introduced keyword clustering process that reduced content production time by 35%
- Onboarded and trained team of writers on SEO writing fundamentals and search intent alignment
SEO Specialist
First SEO hire for a growing e-commerce brand. Built the organic channel from near-zero to a significant share of total revenue, establishing processes that the team still uses today.
- Built organic channel from 800 to 18,000 monthly sessions in 18 months
- Optimized 400+ product and category pages for search intent and conversion
- Launched brand’s first blog, generating 60% of total organic traffic within 12 months
- Coordinated with developers to implement technical SEO improvements including Core Web Vitals fixes
Tools & Stack
The platforms I use daily — and know deeply enough to train others on.
🔍 SEO Research
Ahrefs Semrush Google Search Console Screaming Frog Keywords Everywhere✍️ Content & AI
Claude AI ChatGPT Surfer SEO Clearscope Grammarly⚙️ Technical
Screaming Frog Google PageSpeed Schema Markup Validator Sitebulb📊 Analytics
Google Analytics 4 Google Search Console Looker Studio Rank Tracker🔗 Link Building
Ahrefs Hunter.io Pitchbox HARO🖥️ CMS & Dev
WordPress Shopify Webflow RankMath YoastCertifications
Formal credentials that back the practical experience.
Google Analytics 4 Certification
Google · Skillshop · 2024
Google Search Ads Certification
Google · Skillshop · 2023
SEMrush SEO Fundamentals
SEMrush Academy · 2023
SEMrush Content Marketing
SEMrush Academy · 2022
HubSpot Content Marketing
HubSpot Academy · 2023
Ahrefs SEO Training Course
Ahrefs Academy · 2022
Education
Bachelor of Business Administration
Marketing · 2013 – 2017
Digital Marketing Specialization
SEO, SEM, Analytics · 2019
7 years of SEO experience — yours to leverage.
Let’s put this background to work on your organic growth goals. One call, zero pitch, real strategy.