Shopify SEO That Drives
Revenue — Not Just Rankings.
I help Shopify and Shopify Plus stores rank higher on Google, appear in AI search results, and convert more organic traffic into sales.
Shopify has unique SEO challenges most specialists miss.
Out of the box, Shopify creates duplicate URLs, bloated crawl budgets, and canonical issues that silently kill your rankings. A generic SEO strategy doesn’t cut it — you need someone who knows Shopify’s architecture inside out.
Duplicate URL Structure
Shopify generates /products/ and /collections/*/products/ URLs for the same product — splitting link equity and confusing Google without proper canonicalization.
Crawl Budget Waste
Variant URLs, filter pages, and pagination create thousands of thin pages Google wastes crawl budget on — keeping your key pages from ranking.
Thin Collection Pages
Most Shopify collection pages are just a grid of product cards — no content, no keyword signals, no reason for Google to rank them over stronger competitors.
Missing Schema Markup
Product, Review, BreadcrumbList, and Offer schema are either missing or incorrectly implemented on most Shopify stores — losing rich result opportunities.
Full-stack Shopify SEO — every layer covered.
Technical SEO Audit
Crawl budget analysis, duplicate URL fix, canonical tags, sitemap structure, Core Web Vitals, and Shopify-specific indexation issues — all fixed with developer-ready recommendations.
Collection Page Optimisation
Turn thin category pages into keyword-rich landing pages. Content briefs, header structure, internal linking, and metadata optimised for transactional search intent.
Product Page SEO
Title tags, meta descriptions, product schema, review markup, image alt tags, and structured data for Google Shopping — optimised at scale across your full catalogue.
Shopify Blog Content
Topical authority clusters built around your product categories — buying guides, comparison articles, and informational content that ranks and funnels traffic to product pages.
Google Shopping Integration
Merchant Center audit, product feed title and attribute optimisation, Shopping schema, and feed health monitoring — turning your catalogue into a Shopping SEO signal.
Link Building
White-hat digital PR and niche link building to grow your store’s domain authority. Relevant, editorial links that stick — no PBNs, no link farms.
From audit to compounding traffic — a clear four-step process.
Free Store Audit
I review your Shopify store’s technical health, keyword gaps, and competitor landscape — delivered in 3–5 days.
Strategy & Roadmap
A prioritised action plan — what to fix first, what content to create, and what will move rankings fastest.
Implementation
I execute — technical fixes, content creation, schema markup, Google Shopping optimisation. Weekly updates via Slack.
Monthly Reporting
Rank tracking, traffic attribution, and KPI reporting tied to revenue — not vanity metrics.
Shopify SEO questions.
Do you work with all Shopify themes?
Yes — I’ve worked with Dawn, Debut, custom Liquid themes, and Shopify Plus headless setups. I provide developer-ready recommendations and can coordinate directly with your dev team.
How long until I see results on Shopify?
Technical fixes and on-page changes typically show ranking movement within 60–90 days. Meaningful traffic lift — the kind that affects revenue — usually lands between months 3–6.
Can you handle large catalogues (1,000+ products)?
Yes. I’ve worked with Shopify stores ranging from 20 to 10,000+ SKUs. For large catalogues, I prioritise high-value category pages and top-revenue products first.
Do you do Shopify migration SEO?
Yes — platform migrations (WooCommerce to Shopify, or vice versa) require careful URL mapping, redirect setup, and crawl verification to avoid ranking drops. This is a separate scoped project.
Ready to grow your Shopify store?
Get a free audit of your store’s SEO — delivered in 3–5 days, no strings attached.