1. Who We Are

This website is operated by Waseem Shahzad, an independent SEO consultant and strategist. When this policy says “we,” “us,” or “our,” it refers to Waseem Shahzad. When it says “you” or “your,” it refers to you as a visitor or client of this website.

Contact email: waseemshahzad19732@gmail.com

2. Information We Collect

We collect information in the following ways:

• Contact forms: When you submit a contact or audit request form, we collect your name, email address, website URL, and any message you provide.
• Email correspondence: If you email us directly, we retain that correspondence including your email address and any information you share.
• Analytics data: We use Google Analytics to collect anonymous data about how visitors use this site, including pages visited, time on site, device type, and approximate geographic location. This data does not identify you personally.
• Cookies: This site uses cookies to enable analytics and improve site performance. See Section 5 for details.

We do not collect payment card numbers, government IDs, or other sensitive personal data directly through this website.

3. How We Use Your Information

• To respond to your enquiries and consultation requests
• To deliver SEO services if you become a client
• To send relevant updates or resources if you have opted in
• To improve the content and performance of this website
• To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:

• Legitimate interests: Responding to enquiries and improving our website.
• Contract: Delivering services to existing clients.
• Consent: Analytics cookies and marketing communications, where you have opted in.
• Legal obligation: Where required by applicable law.

5. Cookies

This website uses the following types of cookies:

• Strictly necessary cookies: Required for the website to function. These cannot be disabled.
• Analytics cookies (Google Analytics): Help us understand how visitors interact with the site. Data is aggregated and anonymous. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
• Performance cookies: Used to improve page load speed and user experience.

You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use this site.

6. Third-Party Services

We use the following third-party services that may process your data:

• Google Analytics — website traffic analytics. Google Privacy Policy
• WordPress / Hostinger — website hosting and content management.
• Gmail / Google Workspace — email communication.

Each third-party service has its own privacy policy governing how they handle data.

7. Data Retention

We retain contact form submissions and email correspondence for up to 3 years, or as long as necessary to fulfil the purpose for which it was collected. Analytics data is retained according to Google Analytics default retention settings (26 months). You may request deletion of your personal data at any time.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your personal data (“right to be forgotten”).
• Objection: Object to processing based on legitimate interests.
• Portability: Request your data in a portable format.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, email us at waseemshahzad19732@gmail.com. We will respond within 30 days.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. This includes SSL encryption on all pages of this website. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Continued use of this website after changes are posted constitutes your acceptance of the revised policy. We encourage you to review this page periodically.

12. Contact Us