Experience

Full-service ecommerce SEO for Shopify and WooCommerce stores — strategy, execution, and reporting. Specialising in three visibility channels: Google organic, AI Search, and Google Shopping.

• Ranked 40+ DTC stores contributing to $4.2M+ in tracked store revenue
• Delivered 3.4× average organic traffic lift across all active engagements
• Built AI-powered content pipelines producing 60+ articles/month with consistent E-E-A-T quality
• Achieved 13 #1 keyword positions for HyperbaricPro in 6 months; 5× traffic growth
• Google Shopping feed optimisation across 15+ Shopify stores — avg. 280% Shopping impression lift
• Maintained 4.9/5 rating across 60+ completed contracts on Upwork

Led content strategy and SEO execution for 12 client accounts across health, finance, and technology. Managed a team of 4 writers and an in-house link builder.

• Grew agency’s average client organic traffic by 140% YoY through structured content cluster methodology
• Implemented site-wide schema markup, resulting in 28% average CTR improvement
• Introduced keyword clustering process that reduced content production time by 35%
• Onboarded and trained writers on SEO writing fundamentals and search intent alignment

First SEO hire for a growing ecommerce brand. Built the organic channel from near-zero to a significant share of total revenue.

• Built organic channel from 800 to 18,000 monthly sessions in 18 months
• Optimised 400+ product and category pages for search intent and conversion
• Launched brand’s first blog, generating 60% of total organic traffic within 12 months
• Coordinated with developers on technical SEO including Core Web Vitals fixes